Deciding among a media announcement and earned press reporting is a key challenge for many companies . While sending a press release provides instant control over your narrative and audience , it’s essentially self-promotional . On the other hand, gaining news attention from recognized news outle

While a media announcement can kickstart the discussion about your organization, it’s typically considered a self-promotional form of outreach. Objective press reporting , however, often holds considerably more weight when it comes to establishing corporate reputation . Securing positive stories